Dext digital platform
re-design
As a contract Delivery Lead, I was brought in to drive the end-to-end redesign of Dext.com, working fully remotely across geographies and time zones. With internal stakeholders in the UK, an offshore dev team in Bulgaria, and creative agencies in the mix, this project demanded tight coordination, clear governance, and adaptable leadership to keep everyone aligned — and the delivery on track.
A Seamless Global Redesign, Delivered
The Challenge
Dext needed more than just a website refresh. They wanted a complete overhaul of their digital front door, an on-brand, performance driven site that would resonate with a global audience. The challenge? Multiple stakeholders, tight timelines, a distributed team of suppliers, and a moving target in terms of direction.
Approach
With a laser focus on delivery, we ran the project with precision and flexibility. We aligned internal and external teams under one cohesive roadmap balancing SCRUM for internal sprints with a structured Waterfall approach for third-party partners.
Key to success was strong governance: a detailed RAID log to manage risks, dependencies, and scope changes, paired with proactive communication that kept everyone from brand teams to offshore devs marching in the same direction.
Highlights
-
Strategic Discovery: Led stakeholder engagement and discovery workshops with the internal team, a brand design agency, and the Digital Strategy Director to align on vision, scope, and success metrics.
-
Hybrid Governance Model: Combined agile and waterfall methodologies to suit cross-functional needs, keeping workstreams structured yet adaptable.
-
Tech Confidence: Oversaw implementation in Builder.io and React, ensuring solutions worked seamlessly with Dext’s wider product ecosystem.
-
Zero-Delay Delivery: Even with multiple changes in scope and direction, the project stayed on track—on time and on brand.
-
Knowledge Handover: Delivered tailored CMS training and an optimisation roadmap to empower Dext’s global marketing team post-launch.
The Impact
Dext.com relaunched as a sleek, scalable digital platform, fully aligned with brand, technically robust, and built for conversion. More than a redesign, it was a reinvention of how the business shows up online.
Outcome
This project is a testament to the power of adaptable leadership and clear governance. From managing offshore dev teams to aligning diverse stakeholders, we kept the end goal in sight and delivered without compromise.
Visit Dext.com